Sunday, November 19, 2006

The lifestyle parka

My first winter in Ottawa is fast approaching, so naturally I decided I needed an overpriced, uber-insulated, fluffy-like-an-eskimo's parka to get me through it. I found a beautiful tna 3/4 length coat from Aritzia; grey with a big faux-fur hood.

With temperatures dropping to "feels like below zero" last night, it was time to get out my fancy coat. But when I finally read the owner's guide/price tag on the thing, I realized I was ill-equipped to own such a stylish piece of merchandise.

This is more than a coat. It is a lifestyle. It has an exterior cell phone pocket, a change purse, a special pocket with "head phone loops" for the mp3 player I don't own and a pocket for the lip gloss I don't wear. It's all there in the manual! What have I bought into? I just wanted to be warm!

Of course I'm going to wear this beautiful coat anyway, because it's cold and I'm not idiot, but I just wanted to ask, what happened to simplicity? Why does buying a winter coat need to mean buying into a hip, young, consumer lifestyle? Am I allowed to wear the thing without even owning an iPod? What will I put in the tiny little lip gloss pocket? Paperclips?

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